About Us

Meet the dedicated professionals behind TaDa! Accounting, committed to delivering precision and excellence in every financial detail.

Bookkeeping Firm Owner & Financial Consultant

Rachel Friedland

I'm one of those rare people who genuinely loves bookkeeping. Always have — it started with a paper ledger for my dad's property management company, and led through more than a decade in construction and real estate before I founded TaDa! Accounting in 2019. Since then, we've grown almost entirely through referrals, from happy clients and from CPAs who trust the quality of our work. Today I bring that same detail-driven, systems-minded approach to building TaDa! Accounting: over 20 years of experience across industries as varied as medical practices, retail, and artists, all built into a firm that keeps books clean, consistent, and well-supported. My team of bookkeepers works hand-in-hand with each client, providing the attentive, personalized support that makes reporting clear and year-end smooth. I oversee every engagement to make sure that same standard of care holds true across the board.

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Our Team

Here is a spotlight on some of our talented team of professionals at TaDa! Accounting dedicated to your financial success!

Ashwani Kumar

Bookkeeping Account Manager

Ashwani is a detail-oriented bookkeeper with 𝟭𝟱+ 𝗬𝗲𝗮𝗿𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲, specializing in QuickBooks Online and full-service bookkeeping support. He manages day-to-day accounting needs for many clients including their AP/AR, payroll support, and accurate financial statement preparation. He is known for strong organization and precision, and he produces clear, reliable reports tailored to each client’s needs to produce clean, and audit-ready books.

Bookkeeping Account Manager

Agustina keeps cash flow moving by managing client invoicing, tracking outstanding balances, and handling collections with care and consistency. She steps in when clients need hands on help with their accounts receivable.

Marlyn Dela Cruz

Bookkeeping Account Manager

Marlyn is an experienced full charge bookkeeper with decades of working experience. She is part of our dream team of advanced bookkeepers specializing in clean up and maintenance for small and medium size businesses. Her ability to take on complex accounts payable and receivable challenges, make her a valuable asset to the TaDa! Accounting team.

Archie Arzaga

Office Coordinator

Archie is an enthusiastic and detail-oriented Office Coordinator, with many years of experience supporting executives and businesses. He enjoys interacting with clients and helping the office run efficiently.

Hazel Lizada

Bookkeeping Account Manager

Hazel keeps client financial records accurate, organized, and up to date. She handles bank and credit card reconciliations, and assists with routine reporting and day-to-day bookkeeping needs. With a dependable, systems-minded approach, Hazel helps businesses stay compliant, informed, and confident in their numbers.

Johanna Nisperos

Lead Bookkeeper & Account Manager

Jho is a meticulous, highly organized Senior Bookkeeper who helps keep client accounts running smoothly. She manages our staff bookkeepers—assigning tasks, reviewing work for accuracy, and ensuring deadlines are met—so every set of books stays current and consistent. Clients appreciate her thorough approach, cheerful attitude, and fast response time. She’s proactive about catching issues early, streamlining workflows, and delivering clean, reliable reporting that makes it easy to trust the numbers.

Karl Brana

Bookkeeping Account Manager

Karl thrives on tackling the complex, challenging jobs that make others' heads spin. Hand him a disorganized ledger or a tricky reconciliation issue, and he will greet it with a determination to find the perfect solution. A true Excel powerhouse, Karl wields pivot tables and advanced formulas like a magic wand, transforming chaotic data into crystal-clear insights and streamlined reports.

Sunshine Cajucson

Bookkeeping Account Manager

Sunshine has a strong background in property management accounting. She keeps financial records accurate and current through consistent transaction entry, reconciliations, and clean documentation. Our clients appreciate her experience supporting rental portfolios, including tracking income and expenses and organizing owner-ready reporting. She ensures day-to-day activity is reflected correctly in the books. through her organized, dependable approach and clear communication.

Jelvy Capalac

Bookkeeping Account Manager

Jelvy is an Accounts Payable Manager who brings a calm, friendly approach to even the most detail-heavy financial work. She oversees accounts payable while also supporting our construction clients with complex reporting, job costing, and project-specific financial tracking. Known for her accuracy, patience, and ability to make complicated numbers feel manageable, she helps keep both our clients and our team organized and on track.

Let's Work Together

Ready to experience the precision and care that defines TaDa! Accounting? Get in touch with our team today.